On a recent trip to a suburban supermarket I was astonished to see the variety of Flavored Adult Malt Beverages on the market today. A bit of internet research and I learned that there are literally hundreds of these things on the market. I want to taste them all.
Some malt beverage (aka alcopop, clear beer, malternative) background: these drinks were pioneered in the mid ’80s by the Gallo family with the introduction of Bartles and Jaymes wine coolers (now called “flavored malt cooler” as they in fact contain no wine).
In the early ’90s lemonade-flavored varieties debuted in Australia and the UK and became massively popular youth culture drinks. These non-US varieties contained spirits (namely, vodka) in addition to the malt beverage and flavored sugar water, and were served in tiny bottles and as I remember from one ravey-gravy night in London, got you fucked up. At the same time in the US, Zima hit the market with it’s clear, spirit-free, less lemonadey citrus drink and incurred much ridicule (at least amongst my group of friends, Dave Letterman and the Simpsons). I can attest that while I was glad to drink Hooch in the UK, I wouldn’t have touched Zima with a 10 foot pole. Why? The clear trend was really stupid and had terrible branding. Zima had a faddish burst of popularity and them petered out.
In 2000 both Mike’s Hard Lemonade and Smirnoff Ice were introduced to the US market. I am happy to drink either on a sweaty summer evening and I’m not ashamed to admit it. This new crop was embraced by the drinking public and resulted in the flavored malt beverage explosion that led to this post.
For our inaugural flavored malt beverage tasting, I had wanted to obtain a variety of watermelon flavored drinks, but poor planning left me with only Smirnoff Ice beverages to choose from, and no watermelon at that. So rather than a horizontal tasting, we had a vertical tasting of this boozy summertime treat. We paired with excellent fried chicken plates from Mama’s Food Shop, and the crunchy fat was a nice sponge for all the sweet carbonation.
We each had about 3 ounces of every flavor and by the fourth flavor all complained of headaches, brought on more by the sugar than the alcohol. This being the first tasting, we didn’t have a strict process for tasting or structure for comparison, but did make the following observations:
- Smirnoff Ice Triple Black - The alleged difference between this and the original is its “triple filtering”. When allowed to warm to room temperature another difference is discerned, which is the distinct flavor of cinnamon. Cold, it tastes like adult Fresca, as the original does. Redolent of Airheads.
- Green Apple Bite - Straight up Jolly Rancher, with a touch of Cel-Ray.
- Raspberry Burst - Sort of tastes like actual fruit was used in the process of making this beverage.
- Arctic Berry Blast - One taster thought that this tasted “like feet mixed with dead bubblegum”.
- Wild Grape - Tastes like fake grape.
- Pomegranate Fusion - nothing pomegranate about it. Also, has the following inscrutable and questionably grammatical tagline: “Wherever pomegranate chills, cool and luscious is soon to follow.” I was in the room with the pomegranate and cool and luscious were nowhere to be found.
The overall winner was the Green Apple. Also consumable was the Triple Black, and there was consensus that the raspberry could be tasty if cut with seltzer water.
I’ll be more proactive about collecting different brands as I see them from here on out, and can’t wait to have a watermelon tasting!